Marketing

ENGLISH 1.4 MTR foods a Product Dominant Company MTR Foods is a food product company offering a diversified range of packaged food products. It uses authentic recipes, high-quality oil, and best ingredients to retain and ensure homemade aroma, taste, and flavor. Products are prepared in the strict hygienic atmosphere so that packs retain crispiness and freshness. It includes items for breakfast, meals, and in-between meals like-Frozen Foods. The above company backdrop shows MTR as a company that continuously innovates and produces product with match of consumer needs wants and demands. Product efforts are Quality as strength to attract and retain customers. The framework of "Customer Vs Product" matching of this company can e understood as marketing marvel Company. (Refer Annexure V for frame work) To enable has Product Company MTR focussed on "Product & Quality certifications" by different Food quality  Regulators. FSSAI This company has concentrated on si...

ENGLISH 1.3 Company Evolution MTR Foods - Mavali Tiffin Rooms (vi) to MTR Foods The Mavali Tiffin Rooms (commonly known as MTR) is the brand name of a food-related enter- prise located in India. Having its origin in the city of Banglore, it has a restaurant located on the Lal Bagh Road in Banglore and 6 other branches in the city, as well as one each Singapore, Dunai, and Muscat. MTR also claims to be the inventor of the popular South-Indian breakfast item, Rava idli. MTR was founded as a restaurant by Yagnanarayana Maiya and his brothers in 1924. In the mind- 1970s when India was under emergency, a Food Control Act, was introduced which mandated that food was to be sold at very low prices. This move made it difficult for MTR to maintain high standards in its restaurant business and forced it to diversify into the instant food business, selling ready-to-eat snacks such chutneys and rasams. Since the 1970s, MTR has expanded and diversified, with MTR Department Stores opened next to...

ENGLISH 1.2 Food Industry & Trend s The online food ordering business in India is in its nascent stage, but witnessing exponential growth. The organized food business in India is worth US$ 48 billion, of which food delivery is valued at US$ 15 billion. With online food delivery players like FoodPanda, Zomato, TinyOwl, and Swiggy building scale through partnerships, the organised food business has a huge potential and a promising future. The online food delivery industry grew at 150 % year-on-year with an estimated Gross Merchandise Value (GMV) of US$ 300 million in 2016. According to the data provided by the Department of Industrial Policies and Promotion (DIPP), the food processing sector in India has received around US$ 7.47 billion worth of Foreign Direct Investment (FDI) during the period April 2000-December 2016. The Confederation of Indian Industry (CII) estimates that the food processing sectors have the potential to attract as much as US$ 33 billion of investment over...

1.2 The Indian Food Industry Environment: A Snapshot ENGLISH- The Indian food industry growth is increasing every year (Data provided in Annexure-III) An opportunity for immense potential for value addition, particularly within the food processing indus-try, the food sector has emerged as a high -growth and high -profit sector. The food industry, which is currently valued at US$ 39.71 billion!, is expected to grow at a compounded Annual Growth Rate (CAGR) of 11 % to US$ 65.4 billion by 2018. Food and grocery account for around 31 % of India's consumption basket. Accounting for about 32 % of the country's total food market, The Government of India has been instrumental in the growth and  development of the food processing industry. The government through the Ministry of Food  Processing Industries (MoFPI) is making all efforts to encourage investments in the business. It has approved proposals for joint ventures (JV), foreign collaborations, and industrial. The Indian food ...

1.1 Introduction ENGLISH- MTR foods is a successful company due to continuous marketing activities by focusing on the customer's requirements and creating products satisfying the customer's needs wants and demands. (i) In past MTR foods (erstwhile MTR Tiffins) was doing marketing activity in emergency situations by introducing new and different products as MTR masala powders. It shows that the legacy of the MTR company as Marketing Orientation by catering to needs of customers and providing products matching with their needs. Its a reality that any company or business entity doesn't operate is isolation but driven by environment parameters Known as PESTEL or SLEPT factors. S-Socials L-Legal, E-Economical, P-Political T-technological. MTR foods operated in the food industry environment with quality as a product or USP to attract and retain customer. (ii) Any company or business unit is successful in strategy when it is able to map its internal resources with external ...