1.3 Company Evolution MTR Foods - Mavali Tiffin Rooms (vi) to MTR Foods
ENGLISH 1.3 Company Evolution MTR Foods - Mavali Tiffin Rooms (vi) to MTR Foods The Mavali Tiffin Rooms (commonly known as MTR) is the brand name of a food-related enter- prise located in India. Having its origin in the city of Banglore, it has a restaurant located on the Lal Bagh Road in Banglore and 6 other branches in the city, as well as one each Singapore, Dunai, and Muscat. MTR also claims to be the inventor of the popular South-Indian breakfast item, Rava idli. MTR was founded as a restaurant by Yagnanarayana Maiya and his brothers in 1924. In the mind- 1970s when India was under emergency, a Food Control Act, was introduced which mandated that food was to be sold at very low prices. This move made it difficult for MTR to maintain high standards in its restaurant business and forced it to diversify into the instant food business, selling ready-to-eat snacks such chutneys and rasams. Since the 1970s, MTR has expanded and diversified, with MTR Department Stores opened next to...