Marketing

ENGLISH 1.2 Food Industry & Trend s The online food ordering business in India is in its nascent stage, but witnessing exponential growth. The organized food business in India is worth US$ 48 billion, of which food delivery is valued at US$ 15 billion. With online food delivery players like FoodPanda, Zomato, TinyOwl, and Swiggy building scale through partnerships, the organised food business has a huge potential and a promising future. The online food delivery industry grew at 150 % year-on-year with an estimated Gross Merchandise Value (GMV) of US$ 300 million in 2016. According to the data provided by the Department of Industrial Policies and Promotion (DIPP), the food processing sector in India has received around US$ 7.47 billion worth of Foreign Direct Investment (FDI) during the period April 2000-December 2016. The Confederation of Indian Industry (CII) estimates that the food processing sectors have the potential to attract as much as US$ 33 billion of investment over...

1.2 The Indian Food Industry Environment: A Snapshot ENGLISH- The Indian food industry growth is increasing every year (Data provided in Annexure-III) An opportunity for immense potential for value addition, particularly within the food processing indus-try, the food sector has emerged as a high -growth and high -profit sector. The food industry, which is currently valued at US$ 39.71 billion!, is expected to grow at a compounded Annual Growth Rate (CAGR) of 11 % to US$ 65.4 billion by 2018. Food and grocery account for around 31 % of India's consumption basket. Accounting for about 32 % of the country's total food market, The Government of India has been instrumental in the growth and  development of the food processing industry. The government through the Ministry of Food  Processing Industries (MoFPI) is making all efforts to encourage investments in the business. It has approved proposals for joint ventures (JV), foreign collaborations, and industrial. The Indian food ...

1.1 Introduction ENGLISH- MTR foods is a successful company due to continuous marketing activities by focusing on the customer's requirements and creating products satisfying the customer's needs wants and demands. (i) In past MTR foods (erstwhile MTR Tiffins) was doing marketing activity in emergency situations by introducing new and different products as MTR masala powders. It shows that the legacy of the MTR company as Marketing Orientation by catering to needs of customers and providing products matching with their needs. Its a reality that any company or business entity doesn't operate is isolation but driven by environment parameters Known as PESTEL or SLEPT factors. S-Socials L-Legal, E-Economical, P-Political T-technological. MTR foods operated in the food industry environment with quality as a product or USP to attract and retain customer. (ii) Any company or business unit is successful in strategy when it is able to map its internal resources with external ...